Discount Share Drop
-10.8 pp
48.6% (Q2 2024) → 37.8% (Q1 2026)
Reg/Disc Spread Q1 2026
$1.28
$11.78 reg vs $10.50 disc
Disc Price Rise
+31%
$8.02 (Q2 24) → $10.50 (Q1 26)
Figure 18: Consumer Price Sensitivity and Discount Behavior
Quarterly discount share of volume and regular vs discount price spread, Food Channel
Source: Seafood Datasearch analysis of Circana data